Privacy policy.

1. Introduction

Sage Vets Veterinary Practice (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share information when you interact with our website or services.

2. Data We Collect

We may collect the following personal information:

  • Contact information: name, email, phone number, address

  • Pet information: name, species, breed, age, medical history

  • Appointment and payment details: appointment dates, payment records

  • Website usage data: IP address, browser type, pages visited, cookies (see Cookies Policy)

  • Other information: any information you provide through forms, emails, or telemedicine consultations

3. How We Use Your Data

We process personal data for the following purposes:

  • To provide veterinary services, including appointments, treatment, and telemedicine

  • To process payments and manage accounts

  • To communicate with clients (appointment reminders, treatment updates)

  • To comply with legal obligations and professional regulations

  • To improve our website and services, including analytics

4. Legal Basis for Processing

Under the UK GDPR, our legal basis for processing your data includes:

  • Consent: when you provide information voluntarily (e.g., newsletter sign-up)

  • Contractual necessity: to deliver veterinary services you have requested

  • Legal obligation: to maintain medical records and comply with UK veterinary law

  • Legitimate interests: to improve services, maintain security, and communicate efficiently

5. Sharing Your Data

We may share your personal data:

  • With veterinary staff within our practice for treatment purposes

  • With veterinary referral centres if your pet is referred or if specialist veterinary advice is sought

  • With third-party service providers (payment processors, IT services) under strict confidentiality agreements

  • When required by law, regulatory authorities, or professional obligations

  • With insurance companies, if you request assistance with claims

  • With Health Plan providers and Debt Recovery Specialists

We do not sell your data to third parties for marketing purposes.

6. Data Retention

We retain personal and medical records in accordance with RCVS guidelines and UK law.
Once data is no longer required, it will be securely deleted or anonymised.

7. Your Rights

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure of your data (subject to legal obligations)

  • Object to or restrict processing

  • Withdraw consent where applicable

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise your rights, contact reception@sage-vets.co.uk.

8. Security

We implement appropriate technical and organisational measures to protect your data from unauthorised access, alteration, or disclosure.

We have CCTV in and around the practice for the purposes of prevention and detection of crime. Some of the information we collect may be classed as personal data as defined by UK data protection laws.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised effective date.

10. Contact

For questions about your data or this Privacy Policy:
email: reception@sage-vets.co.uk